Experience & Visual Design: The Kids Turn

Healthy snacks help to satisfy hunger between meals and boost energy. They can also round out the diet, ensuring that children are getting all of the nutrients they need to fuel their growth and development. Here I showcase my research and process to create an experience for kids.

Understanding the problem

What is the problem? Children have been developing unhealthy preferences for years.Children who eat poorly are more likely to develop certain long-term health problems and complications.

Photo of one of the kids that tested this product!
Why do Kids Need healthier snacks?

Healthy snacks help to satisfy hunger between meals and boost energy. They can also round out the diet, ensuring that children are getting all of the nutrients they need to fuel their growth and development.

Research

Secondary Research

Researching about this topic I found out that in the first years of life - when learning is constantly taking place - food preferences are also forming.

Phone Interviews

Things I took into consideration interviewing children:


- Parents pre-approvals


- Age-appropriate language


- More time between sessions


- Having more participants than I need

Notes from interviews:

Insights

Kids are excited about learning things and helping the adults to cook: “AS A KID, I WANT TO HELP OR DO THINGS SO I CAN BE PROUD OF MY ACHIEVEMENTS”

Kids wanted to be in charge to be just like their parents and caretakers: “AS A KID, I WANT TO MAKE MY OWN CHOICES SO I CAN FEEL LIKE AN ADULT’

Conceptualize/Build Prototype

Testing

Low Fidelity Usability test Moderated

- Via Zoom

- 7 Kids

- Results Measured by User Error Rates

Themes & Insights

1. Based on the theme that: children got lost on the recipe steps, the insight is the buttons were not clear enough.

2. 
Based on the theme that: the experience was a little chaotic needing to go back to the ingredients, and insight is: making the recipe of easy access on each step would facilitate the experience.

2nd Low Fidelity Usability test Moderated

- Via Zoom

- 5 Kids

- Results Measured by User Error Rates

Results

At this point the user error was very low, what indicate to me that I could move forward with the design to make it more interesting to the kids by adding visual elements so we could test again.

Defining Visuals

sketches of the cute monsters characters I was creating
some illustrations coming to life from paper to digital

from illustrations to frame-by-frame animations
for the information related to the recipe like ingredients and utensils I created colorful sticky notes and the CTA buttons were consistent in color
frames Illustrated for the instructions of each step of the recipes

design process

Turning Users from observers to participants through gamification 


Joyful colors/illustrations for a delightful experience

animations of each step of the recipe instructions

Visually demonstration of the user flow of a kid picking a recipe

high fidelity screens from picking a recipe to the last instructions

High Fidelity  Usability test

Round 1

- Moderated via zoom

- Participants: 7 children, all ages (2.5-11yo)

- Some parents assisted their children

- Results Measured by User Error Rates

High Fidelity  Usability test

Round 2

- Unmoderated

- Participants: 20 children, all ages (3-11yo)

- The parents assisted their children

- Results Measured by customer feedback

Changes Based on customer Feedback

Add final illustration/conclusion 
of the recipe

Changes Based on customer Feedback

Extend link to the images

Noted Screens

Testing the website structure for screen readers

Having a site map page to help screen readers to localize information

Checking for color Blindness

Results

Over 60 kids used the website and loved it!

- Thank you for reading all the way until here :)

Get in touch

Whether you’re a creative, potential employer, or have Seattle food/coffee suggestions. I’d love to chat. I am also open to discussing select freelance projects.
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